"When the iPhone came out, every CIO in America said, 'You're not bringing that into our corporate environment,' my CIO included."

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I always go to the lowest common denominator for that ingredient. So if I think squash, I try to think what it means to me -- and if it doesn't mean anything to me, I'm not gonna do well when I cook it. So [squash] means to me: fall, maple syrup, cinnamon, and things just come into your head so you can narrow the vortex and make it a bit smaller and you go with something because there's no time.

— Geoffrey Zakarian