"The science world has no such coherence, cohesion or cooperation. It's a bunch of academics who were raised on the idea of communication being a frivolous add-on."

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Companies that do not actively practice, study, and plan for crisis communications - as well, of course, crisis management - are doomed to fail when a crisis befalls them. Crises are, in a word, inevitable, and those macho companies that think, "it can't happen here," or if it does, "I can handle it," will suffer the hardest failures.

— Steven Fink