"Television is really what we've been looking for all our lives.... [It's] perfect. You turn a few knobs and lean back and drain your mind of all thought. And there you are watching the bubbles in the primordial ooze."

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The future is created at the intersection of business, technology, design, and culture. *In the Bubble* is an insightful and delightful explanation of this nexus and of how each force affects the others. Designers often miss a great deal in their educations about the real people who will use and inhabit their work. Thackara astutely illuminates a lot of what designers don't know they're missing.

— Nathan Shedroff