"Their constant yelping about a free press means, with a few honorable exceptions, freedom to peddle scandal, crime, sex, sensationalism, hate, innuendo and the political and financial uses of propaganda. A newspaper is a business out to make money through advertising revenue. That is predicated on the circulation and you know what circulation depends on."

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Pulitzer's Gold is a goldmine of inspiration for both journalists and non-journalists. Those in the newspaper business, who now find themselves obsessing about staff cutbacks and circulation declines, should embrace this book as a reminder of the highest ideals, and the absolute thrills, to be found in their profession. As for regular readers, Pulitzer's Gold offers marvelous storytelling, real-life adventures, and absolute proof that journalism can change our world for the better.

— Jeffrey Zaslow