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— Rebecca West"the bad is more easily perceived than the good. A fresh lobster does not give such pleasure to the consumer as a stale one will give him pain."
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I think the whole thing is kind of sad, honestly, in the same way that our civilization - particularly the consumers of pop culture - has grown so used to an emasculated, bare-chested leading man that something like simply growing a mustache can impress people.
— Nick Offerman
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Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.
— W. Edwards Deming
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