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— Reid Hoffman"So usually you have to have product distribution as more fundamental than what the actual product is."
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People regulate their level and distribution of effort in accordance with the effects they expect their actions to have. As a result, their behavior is better predicted from their beliefs than from the actual consequences of their actions
— Albert Bandura
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I realised what a powerful position you are in if you own the rights to your film because then you control the distribution and I ended up getting 25 million viewers for McLibel and that's what it's all about for me.
— Franny Armstrong
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