"It is a truism, of course, that in "democratic" states the populace must be encouraged to imagine that it makes important decisions by voting, and must therefore be controlled by suitable propaganda, which implants ideas to which the voters respond as automatically as trained animals respond to words of command in a circus, thus leaving to the masses only a factitious choice between Tweedledum and Tweedledee on the basis of their preference for a certain kind of oratory, a hair-style, or a particular facial expression."