"We don't sell a watch to give time. We sell a piece of art. We sell an object that represents something to you, you know. It's like you have a nice shirt or a nice jacket. It's like a luxury accessories that can be considered like shoes or like handbags for ladies."

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I admired fashion but I wasn't an "iconic fashionista" myself. I think as I got more comfortable in my skin, then I got a little bit more into fashion, but it's always been something I've been interested in because you can express yourself through what you wear and your accessories and everything else. So getting into my early 20s was really started to come into myself.

— Erin Brady