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— Richard Branson"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad."
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No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?
— Rosser Reeves
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I believe that an orderly universe, one indifferent to human preoccupations, in which everything has an explanation even if we still have a long way to go before we find it, is a more beautiful, more wonderful place than a universe tricked out with capricious ad hoc magic.
— Richard Dawkins
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