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"You can never go too far wrong by thinking like a customer who’s new to the business."

— Richard Branson
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You have to treat your employees like your customers. When you treat them right they will treat your outside customers right.

— Herb Kelleher

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Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

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