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— Richard M. Nixon"The worst thing a politician can be is dull. At least I'm interesting."
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"Exciting" is a dull world to describe the wrestling business.
— Alexander Nderitu
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You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
— David Ogilvy
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