"While much of modern behavioral and social science treats individuals as autonomous agents, it is absolutely clear that the way we think and act is enormously influenced by the culture in which we live. It also is clear that the major elements of modern culture-science, technology, law, music, and religion-have evolved over time in a quite concrete sense of the term. Mesoudi makes these arguments very well and his book is a very good read."

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I speak without exaggeration when I say that I have constructed 3,000 different theories in connection with the electric light, each one of them reasonable and apparently likely to be true. Yet only in two cases did my experiments prove the truth of my theory. My chief difficulty was in constructing the carbon filament... Every quarter of the globe was ransacked by my agents, and all sorts of the queerest materials used, until finally the shred of bamboo, now utilized by us, was settled upon.

— Thomas A. Edison