"People really want to set up these rivalries because there's a lot of vampire books out there. People want to believe we're all fierce rivals, and really there's just so much camaraderie with authors. Everyone kind of boosts each other."

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Rewards can deliver a short-term boost—just as a jolt of caffeine can keep you cranking for a few more hours. But the effect wears off—and, worse, can reduce a person’s longer-term motivation to continue the project.

— Daniel H. Pink