"You’re a solid person, Sage. You’re easy on the eyes, if a little skinny, and your ability to memorize useless information is going to totally hook in some guy."

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Once I have a hook I think has potential - enough to spin out more than a hundred thousand words, then I start turning my attention to characters. Who are these people? Why did this thing happen to them? But the hook always comes first.

— Linwood Barclay