"It takes two things to make a political lie work: a powerful person or institution willing to utter it, and another set of powerful institutions to amplify it."

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Look at a football field. It looks like a big movie screen. This is theatre. Football combines the strategy of chess. It's part ballet. It's part battleground, part playground. We clarify, amplify and glorify the game with our footage, the narration and that music, and in the end create an inspirational piece of footage.

— Steve Sabol