"If you try to serve people, it impresses them. If you try to impress people it irritates them."

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I have very good advice to give to kids this age, which is, you shouldn't listen to your mum or dad and you just have to work it out for yourself. And the reason I've taken the age range down this year, and I never would have done it 10 years ago, is what I've seen with the success of Willow Smith. You don't have to be so cutesy anymore.

— Simon Cowell