"For many, 'desire' is a bad word, something we're supposed to 'give up for God.' That kind of thinking can be really destructive because it teaches people to deny their hearts, their true selves."

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When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the word "councelor of public relations".

— Edward Bernays