"There aren't many great adverts for marriage or parenthood. It always looks so stressful, and that's what I've been scared of. What you don't realise is how much you're going to get back."

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The smug complacency of technology adverts disguises a pretty mixed picture, with too many people not connected, too many passive users of technologies designed for interactive, and far too much talk about empowerment but far too little action to make it happen.

— Geoff Mulgan