"Sometimes I imagine a get-together where I introduce my family to my blogger friends and my blogger friends introduce my family to me."

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If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

— David Meerman Scott