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— Robert Cialdini"We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves"
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What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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I am not without faults and I am far short of perfect. I am dealing with my behavior and personal failings behind closed doors with my family. Those feelings should be shared by us alone.
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