"When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish."

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Many people forget that magick is all about change, and the greatest change is the inner, not the outer, landscape. Outer magickal changes - such as immediately getting a new job, lover, or physical healing - seem more impressive at first, but the inner changes last longer. They are the most impressive. Anyone can learn to do some basic spells and have good results, but the practitioners who develop a solid spiritual and magickal practice become more centered, calm, healthy, and truly confident over time are the magicians who impress me.

— Christopher Penczak