"My job is to build that belief in every coach and every owner, that they can put the franchise in my hands and I can take it uphill from there. Obviously, everyone wants to be No. 1, but I'm not going to campaign. I'm just going to go out and show what I've got."

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I am always making sketches of how information should look or mapping out a marketing campaign. When I present my notes, people start responding to them. Desktop publishing makes everything look slick. When you present sketches, it helps start the dialogue and collaboration.

— John Katzman