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— Robert McKee"Whereas life separates meaning from emotion, art unites them. Story is an instrument by which you create such epiphanies at will, the phenomenon known as aesthetic emotion...Life on its own, without art to shape it, leaves you in confusion and chaos, but aesthetic emotion harmonizes what you know with what you feel to give you a heightened awareness and a sureness of your place in reality."
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And, in the future, while the dumb show of bohemianism plays itself out in the cookie cutter shape of the politically correct martyr/victim, aesthetic terrorists will not involve themselves in the dubious rewards of celebrity. The best of them will work alone, already a part of the enemy camp, and in chameleon-like style master the fifth-column algorithms to subvert the ancient regime. We won't know them by their name but their compensation will be to affect the outcome of the planet. Until then, there's a lot of work to be done.
— Adam Parfrey
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Aesthetics has become too important to be left to the aesthetes. To succeed, hard-nosed engineers, real estate developers, and MBAs must take aesthetic communication, and aesthetic pleasure, seriously. We, their customers, demand it.
— Virginia Postrel
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