"I would be more familiar with Janet Jackson than I was with the Teardrop Explodes or Joy Division, because I didn't want to listen to my competitors for fear of nicking ideas off them."

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In industries where a lot of competitors are selling the same product - mangoes, gasoline, DVD players - price is the easiest way to distinguish yourself. The hope is that if you cut prices enough you can increase your market share, and even your profits. But this works only if your competitors won't, or can't, follow suit.

— James Surowiecki