"Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying."

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Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think 'Mad Men' is wonderful. I think 'Breaking Bad' is wonderful. But let's remember they're about one-tenth the audience of NCIS.

— Leslie Moonves