"I've never been burdened with a hit record, so I don't have to play the same songs. I play songs people think they like."

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I know whites buy more records than blacks. So, I wanted to be able to make the most money that I could. Pop is for both whites and blacks, but if I just stuck to rhythm and blues, it's mostly for blacks. I didn't want to do that. So like I said, I wanted to get the most out of it that I could, so I thought that pop was the way to go.

— L.C. Cooke