"Even when you expose something, when you have a true believer, that person rejects that proof; he thinks it's just a set-up. We believe what's more convenient for us to believe. We always behave this way. We start with the conclusion, and then we create a body of theories around it. We choose what allows us not to change."

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I'm a staunch believer in the effect of pop culture - including advertising and the internet - on the young. Pop culture in its narrowest sense - mass-produced film, TV, and music - either truly reflects what's up in youth culture, or it reflects what youth-filled focus groups have told marketing companies that they want to consume.

— Vanessa Grigoriadis