"In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments."

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Now I'm in a situation where I have to plan very far ahead because there are people who are selling ads, so I have to really know what I'm going to do months in advance. If something's taking me a little bit longer to research, that's not okay. I can't take longer. I have to just get it done.

— Karina Longworth