"Improvisation is a weird word because we often think it means that you make things up out of whole cloth right there on the spot, and that's rarely the case in acting. You have to know who the character is, what the situation is and what is needed."

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I use improvisation as a writing tool to help produce material that goes into a script, but a well-crafted script shouldn't sound scripted, and oftentimes people confuse something that looks like improvisation for what is actually a very well-written script that is well-acted.

— Steve Coogan