"It's very, very rare you find something really original and also because a lot of original stuff, most of the time has no chance, because it's so expensive to make something famous or put it in people's head that it's the one to see, it's like awareness has to be almost like at 80% or 90% if you make an expensive summer movie and that's very hard to do with anything an the White House naturally is in itself some sort of a trademark."