"Mass communication--wonder as it may be technologically and something to be appreciated and valued--presents us wit a serious daner, the danger of conformism, due to the fact that we all view the same things at the same time in all the cities of the country. (p. 73)"

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After the fire, when I'd tried to express my gratitude for their kindness to our customers, they'd been awkward, uncomfortable. My father had had to explain to me that giving thanks is not a common practice in India. 'Then how do you know if people appreciated what you did?' I'd asked. 'Do you really need to know?' my father had asked back.

— Chitra Banerjee Divakaruni