"I think it's funny how excited people can get about things I say that don't have anything to do with music. I made a disparaging comment about McDonald's on Twitter once and people flipped out on me."

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That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.

— Erik Qualman