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— Ron White"There are a million really good cigars, you gotta really float around cigars. It's not like being locked into a brand of cigarettes; at least to me it's not."
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We want to keep extending our brand into different places, into movies and soundtracks and our music will live on through licensing and our brand lives on through merchandise and new generations will get to wear our clothing and our T-shirts and stuff that's associated with us.
— Nikki Sixx
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It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
— Robert Greene
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