"What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones."

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Every year, the average American eats as much as 33 pounds of cheese. That's up to 60,000 calories and 3,100 grams of saturated fat. So why do we eat so much cheese? Mainly it's because the government is in cahoots with the processed food industry. And instead of responding in earnest to the health crisis, they've spent the past 30 years getting people to eat more. This is the story of how we ended up doing just that.

— Michael Moss