"The music industry's actions at the time of 9/11 and since have been actions driven by patriotism in most instances, and greed and stupidity to a lesser degree. Sounds like real life doesn't it?"

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I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

— Jonathan Ive