"It's taken folk a while to come around, hasn't it? Even the boys in the band weren't too sure about the whole art thing. They just wanted me to concentrate on the music. But they respect it now."

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We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.

— Robert A. Kotick