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— Rosser Reeves"Unless a product becomes outmoded, a great campaign will not wear itself out."
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Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images
— David Ogilvy
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there is a world, in a far-flung corner of our galaxy, where women have no nipples and motor cars, though legally capable of 70 mph never trundle a smidgen over thirty. A world where alcohol never makes people drunk and is only ever consumed in moderation by responsible adults who appear to be at least 25 years old!
— Trevor Beattie
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