"The reality is that we've seen the last of any serious price wars for a long time. I don't think any of the others could afford it, certainly not on a long-term basis."

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I think a lot of great software has been written by people who are scratching a short-term itch, something which has been niggling them for ages, but in the back of their mind they’ve got a wonderful long-term plan.

— Tim Berners-Lee