"The cookie-cutter liberal, the standard operating procedure liberal, is really a giant ignoramus. I mean that seriously. They're really ignorant."

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Also, worldbuilding touches all aspects of your story. It touches plot and character as well. If you don't know the culture your character comes from, how can you know what he's really like? You must know your characters on a much deeper level than you would if you just shrugged your way into a cookie cutter fantasy world.

— Patrick Rothfuss