"It doesn't matter how many pairs of shoes you have, how many cars you have, etc.... It's all utterly meaningless and yet we continue to pursue this. Why? Because they've learned they can stimulate our primal desires through selling us products."

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As the writer, you can choose the word that seems best in terms of meaning, nuance, sound, etc. As the translator you are unlikely to find a word in your language that exactly matches, so that you are always making a decision about which meaning or nuance to choose, or emphasize, over the others.

— Ann Goldstein