"It takes a long time to write a book. I'm not going to spend that much time trying to deliver a message. The reason I do it is because I want to understand something myself. It's not a delivery device, it's an inquiry device. Didactic fiction to my mind never works. It backfires."

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Economists and workplace consultants regard it as almost unquestioned dogma that people are motivated by rewards, so they don't feel the need to test this. It has the status more of religious truth than scientific hypothesis. The facts are absolutely clear. There is no question that in virtually all circumstances in which people are doing things in order to get rewards, extrinsic tangible rewards undermine intrinsic motivation.The bonus myth: How paying for results can backfire The world is a dangerous place, not because of those who do evil, but because of those who look on and do nothing.

— Albert Einstein