"I noticed while working on Green Lantern that the actor - albeit forefront in the film, obviously, and the key focus for the audience - is kind of the smallest cog in the machine when you're shooting."

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Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.

— Seth Godin