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— Ryan Reynolds"I think everybody involved in a movie thinks about the box office. It's the 'biz' part of showbiz."
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So what 'Twilight' does is show how women/girls can drive box office and they can support a tent pole movie. They're an extremely passionate fan base. This coincided with the 13 year old boys starting to stay home and play video games and work on their home media stuff. They're no longer going to theaters in droves.
— Melissa Rosenberg
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The idea is to work and to experiment. Some things will be creatively successful, some things will succeed at the box office, and some things will only - which is the biggest only - teach you things that see the future. And they're probably as valuable as any of your successes.
— Harold Prince
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