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One is not unpopular because he uses peculiar expressions; that just so happens; such terms become a fad, and by and by everybody, down to the last simpleton, uses them. But a person who follows through an idea in his mind is, and always will be, essentially unpopular. That is why Socrates was unpopular, though he did not use any special terms, for to grasp and hold his 'ignorance' requires greater vital effort than understanding the whole of Hegel's philosophy.
— Soren Kierkegaard
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You actually don't want people thinking your product is cool, because then you're a fad.
— Sean Parker
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