"I had the good fortune to be thrown unexpectedly into something called the Labour Research Unit - a little known organisation set up to assist the fledgling labour movement. It was not a company, nor a statutory board, nor a government department - in fact it did not exist at all as a legal entity. Thus in slightly unorthodox circumstances I became part of that struggle."

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Give serious thought to why your company should care about your strategy. Specifically, find problems that the board wants to be solved. What are senior managers scared of? Part of becoming a credible strategic thinker is learning effective approaches to selling ideas for your situation. You’ll know that you’re getting better at selling (or pitching) strategy when managers start coming to you when there is strategic thinking to be done.

— Max McKeown