"Education confers humility, endows one with the authority to command, that will entitle one to affluence. With the help of charity and compassion this affluence can be made fruitful, and by this means, happiness in this world and peace in the next can be won."

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It was only in the late nineteenth century and then the twentieth century, with the maturation of consumer capitalism, that a shift was made toward the cultivation of unbounded desire. We must appreciate this to realize that late modern consumption, consumption as we now know it, is not fundamentally about materialism or the consumption of physical goods. Affluence and consumer-oriented capitalism have moved us well beyond the undeniable efficiencies and benefits of refrigeration and indoor plumbing.

— Rodney Clapp