"Moral sentences appear ostentatious and tumid, when they have no greater occasions than the journey of a wit to his home town: yet such pleasures and such pains make up the general mass of life; and as nothing is little to him that feels it with gre"

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The vast majority of local people will neither know all of the initiatives nor have any perception that the individual elements are beginning to contribute to making their home town more environmentally sustainable. It is even less likely that visitors will gain any picture of what is being achieved. It is to solve this problem that the Green Map System has been developed.

— Paul Burrell