"There are still many writers out in the Bay, extraordinary writers like Gina Valdez, a poet who I just saw in Portland. We have young people like Eduardo Corral, who won the Yale Younger Poets Award. José Antonio Rodriguez, published by Luis Rodriguez. But there are only a few of us who are paid attention to in New York. There are legions behind us who are not."

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Honestly, I think winning changes all of that. It doesn't matter where you are - it could be Timbuktu - if you win, people will watch, they'll follow and they'll support. It's my responsibility to put a team on the floor that will win, and that attracts players. Look at the teams that have been successful in the NBA. Yes, you have big, glamorous cities like L.A. But Miami has won, and so has San Antonio. Oklahoma City is a very successful team. They're not the biggest markets.

— Masai Ujiri