"Everyone also needs to realize that business is not rocket science. Everything that you haven't done before, you don't know it because you haven't done it before. It's not brain surgery and you figure it out as you do it."

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Assume that a surgeon has discovered how to do brain surgery, that he can do only one a month, that 1,000 persons a year need such an operation if they are to survive. How is the surgeon's scarce resource to be allocated? Charge whatever price is necessary to adjust supply and demand, say $50,000! 'For shame,' some will cry. 'Your market system will save only wealthy people.' For the moment, yes. But soon there will be hundreds of surgeons who will acquire the same skill; and, as in the case of the once scarce and expensive 'miracle drugs,' the price then will be within reach of all.

— Leonard Read