"The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible."

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The truth I've discovered is that you don't have to lift enormous weights to grow muscle. By using stricter form, slower negatives, and stretching between sets you can get an incredible pump in all your workouts. Numbers are an abstraction, especially to muscles. Your body doesn't know the absolute weight of what you lift, it only recognizes how heavy it feels. The secret is to make lighter weights feel heavier.

— Frank Zane